Campcore craze: how summer camp aesthetics are taking over interior design
The scent of pine needles and sunscreen is triggering a serious design trend: campcore. From meticulously curated daycares to high-end homes, the nostalgic charm of summer camp is inspiring a wave of interiors, proving that a little bit of childhood whimsy is undeniably appealing.
The roots of the retro revival
It started with a nostalgic longing for simpler times – a yearning for the unstructured joy of summer camp. Designers and homeowners alike are turning to the iconic aesthetic, drawn to its rustic textures, cozy vibes, and a sense of genuine, unpretentious comfort. As CNN design correspondent Amy Forde observes, ‘Camp aesthetic is so appealing because it reminds us of summer and youth and nostalgia and simpler times.’
Expert insights: decoding the camp aesthetic
“Camp is a place and shared experience that connects us across generations and zip codes,” explains Tereasa Surratt, co-owner of Camp Wandawega. Leanne Ford, herself a summer camp enthusiast, highlights the importance of materials: ‘My summer camp had massive stone fireplaces and beautiful, aged log cabin walls, with large panels of windows that looked out at the most wonderful views.’ The emphasis is on authentic elements – think raw wood, vintage textiles, and a deliberate lack of polish.
10 Ways to bring campcore home
Designers recommend weaving the spirit of summer camp into your spaces with a few key strategies. First, embrace texture. 'Texture, texture, texture!' urges Ford. Layer natural materials, from stone and wood to linen and wool. Don’t shy away from vintage finds – think penny tiles, utility sinks, and retro coolers. Introduce iconic patterns like plaid, gingham, and stripes. Finally, inject personal touches – photographs, craft projects, and souvenirs that evoke cherished memories. As Max Humphrey puts it, ‘It’s also the type of aesthetic that you can do in big ways or in little ways, depending on your commitment to summer camp vibes.’
More than just a trend
But campcore isn’t just a fleeting trend; it taps into something deeper. It’s a desire for connection, for authenticity, and for a return to the values of community and shared experience. As Krista Stokes, senior creative director at Atlantic Hospitality, notes, ‘Elements sourced from antiques shops lend an air of authenticity and storied past, grounding your space in a sense of enduring charm.’ It’s a reminder that sometimes, the most beautiful spaces are the ones that tell a story.
A final thought
The summer camp aesthetic is a testament to the enduring power of nostalgia. It’s a reminder that comfort, connection, and a little bit of childlike wonder can transform any space into a haven of warmth and happiness. And frankly, who wouldn’t want that?