Berkus's secret? personalized napkins – and why it matters
Nate Berkus has built a brand on effortless elegance, and his latest tip for hosting – a simple, personalized napkin – reveals a surprisingly potent strategy.
The unexpected detail that defines a party
The interior designer, known for his knack for transforming spaces and events, recently shared his insights with House Beautiful, emphasizing the importance of small, impactful details. Forget elaborate menus and meticulously curated playlists; Berkus’s focus is on creating an atmosphere of accessible luxury. He’s not about ostentation; it’s about elevating the mundane with a touch of personal flair.
During a recent book tour stop in Charlotte, North Carolina, Berkus encountered a party where the hosts had printed napkins bearing his namesake logo. “I was like, ‘This is perfect,’” he recounted on Instagram. “I have tequila, AND I have a napkin with my name on it.” It’s a deceptively simple detail, a quiet acknowledgment that speaks volumes about the host’s thoughtfulness and understanding of what truly makes a gathering memorable.
More than just a print
Berkus isn’t chasing trends; he's cultivating a sensibility. He consistently seeks ways to present elegant concepts in a digestible format – and this monogrammed napkin is a masterclass in that approach. “I'm constantly trying to present simple ways of making the night feel elegant, but accessible,” he explained. “I love that kind of elevation, no matter what you’re doing at Home.”
Forget bespoke floral arrangements and custom-made ice sculptures. A thoughtfully printed napkin, easily sourced on platforms like Etsy or eBay, can be the difference between a pleasant gathering and an unforgettable one. It’s a strategic investment in the subtle art of hospitality – a tactic honed over years of observing and refining his approach to design and entertaining.
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