From bubblegum pink to gold: the novogratz's chaotic transformation of a west village gem
For years, it was merely a flash of bubblegum pink as Cortney and Robert Novogratz whizzed past on their daily commute. But a recent August visit revealed a stunning surprise: the dilapidated townhouse on Waverly Place had been reborn in gleaming gold, a testament to the couple’s signature brand of exuberant renovation.
A decade of drama and design
The transformation, a whirlwind of a seven-year project during a pandemic, is a reflection of the Novogratz’s relentless, almost gleeful approach to design. What began as a crumbling shell—holes in the ceiling, mountains of garbage, and pervasive water damage—has blossomed into a vibrant, layered space brimming with antiques, gallery-worthy art, and nods to the building’s rich history.
“We aren’t afraid to take a falling-down building and brighten it up,” Cortney declared, capturing the essence of their philosophy. “It can totally transform the energy of the neighborhood.”
Inside, the house buzzed with the frenetic energy of a family of nine, juggling television appearances, design consultations, and the ongoing demands of a chaotic, creative life. Robert, a veteran developer with 25 years on site, simply chuckled, “We’ve gotten pretty good at it.”
The project, a full circle moment for the couple, echoes their initial foray into New York design – a Chelsea townhouse with similar Empire State views. It’s where they first brought their son, Wolfgang, Home, and now serves as a vibrant hub for their sprawling family.
“To some, our life is full and a bit chaotic—but it’s creative chaos,” Cortney offered, a wry smile playing on her lips. “When you have a clear vision, you can persevere. It gets bumpy along the way, but it’s an amazing journey.”
Echoes of the past, a future in color
The renovation drew heavily on the building’s past, uncovering layers of vintage wallpaper that now inspire the couple’s signature shades and patterns. Stories from former residents—parties, artist salons, and the building’s vibrant social life—have become woven into the fabric of the design. “I saw a life of style, passion, and the arts,” Cortney recounted, clearly moved by the echoes of the past.
The ballroom, with its soaring 24-foot ceilings and arched window, is a testament to the building’s grandeur, recently enhanced with a bright yellow mantel, a vintage sofa, and a carefully curated collection of art. Above, a rooftop deck offers panoramic views of the city’s iconic landmarks.
Even the youngest residents have a voice in the design, with their individual rooms reflecting their unique personalities—a vibrant testament to the family’s collaborative spirit. Nearly every piece within the house, from linens to furniture, hails from The Novogratz’s diverse collections, showcasing their unwavering commitment to a cohesive aesthetic.
“Our son, who is a musician, has already performed up on the roof with his friends,” Cortney added, a palpable sense of joy in her voice. “They’re all bringing life and energy back to the house.”
Robert concluded, with a characteristic bluntness: “We’ve raised seven kids in Manhattan, and we’ve done so many townhouses here. We know what we’re doing.”
A final note
The Novogratz's latest project isn't just a renovation; it's a carefully orchestrated narrative—a collision of history, family, and a relentlessly optimistic vision. It’s a reminder that even the most dilapidated building can be transformed into a vibrant, living space, brimming with character and, above all, joy.