Napier’s home style lands on wayfair – but don’t expect a bargain

Erin and Ben Napier’s signature blend of Southern charm and rustic craftsmanship is now readily available, but the price tag might give you pause.

A taste of laurel, delivered

Forget the meticulously curated storefront in Laurel, Mississippi. The Napier’s brand, now operating under Erin & Ben Co., has migrated to Wayfair, bringing a curated collection of furniture and accessories deeply rooted in American tradition. It’s a move that’s less about gatekeeping and more about expanding the reach of a style that’s been steadily gaining momentum.

Initially, the collection offered a curated selection of pieces – from upholstered chairs and ottomans to peel-and-stick wallpaper – all echoing the couple’s distinct aesthetic. Think weathered wood, floral motifs, and a surprisingly sophisticated color palette dominated by pastels. But the initial surge in popularity has already created a bottleneck; several items are currently listed as ‘out of stock,’ a frustrating reality for design enthusiasts eager to inject a touch of Laurel into their homes.

Wallpaper with a twist

The standout element of the collection is undoubtedly the wallpaper. These aren’t your grandmother’s florals. The peel-and-stick application – a clever solution for renters and homeowners alike – allows for quick and easy transformations. And with prices hovering around $2 per square foot for many repeats, it’s a surprisingly accessible way to inject personality into a space. We’re talking about adding a whimsical touch to guest bedrooms or breathing new life into built-in cabinets – all without risking a hefty security deposit penalty.

The bottom line: style, not savings

While the aspirational pricing – particularly on pieces like the Oxford Sofa at $3,389 – suggests this isn’t a budget-friendly foray into mass-market retail, the underlying appeal remains strong. The Erin & Ben Co. collection represents a tangible connection to a specific place and a particular sensibility. It’s less about finding the absolute cheapest option and more about acquiring a piece of Southern hospitality, a visual shorthand for warmth and authenticity.

Don’t expect a flood of inventory. Act quickly if something catches your eye – and be prepared to pay a premium. The appeal of the Napier’s aesthetic, it seems, outweighs the lure of a deep discount.