Wallpaper's revival: designers say it's the unexpected trend transforming homes
The humble wallpaper is back, and it’s not just covering walls – it’s commanding attention. From biophilic patterns to luxurious textures, interior designers are reporting a surge in client requests, signaling a dramatic shift in home décor.
Beyond decoration: wallpaper as a design statement
R&R Interior Design 365’s Regina and Robin Reaves pinpoint wallpaper as the defining trend, citing a growing desire among clients to inject personality and a sense of elevated luxury into their spaces. “Wallpaper allows you to personalize your home; it brings serenity, peace, and that texture and warmth that comes with it,” they explain. “There are so many different textures of wallpaper out there, like grasscloth, silk, or nonwovens, and patterns to choose from.”
But the resurgence isn’t simply about aesthetics. The Reaves emphasize the practical benefits – sound absorption, durability, and ease of maintenance, particularly in high-traffic areas like mudrooms where vinyl options offer a scrubbable solution. “If they’re doing a mudroom, for example, we’d recommend them to use something like vinyl, something that's scrubbable, in heavy foot traffic areas,” they state.
Initially, apprehension surrounding wallpaper stems from misconceptions about installation and removal. Clients frequently inquire about drywall damage, proper wall preparation, and the intricacies of the removal process. Addressing these concerns head-on – educating clients on the pros and potential challenges – is key to unlocking their enthusiasm.
Take, for example, York Wallcoverings’ “Gilded Plume” – a feather and down-inspired wallpaper that’s rapidly becoming a sought-after accent. “This is definitely a bedroom your guest will not want to check out of!” the designers exclaimed. “It’s a showstopper.”
However, the process isn't dictated by rigid rules. Designers like Megan Easterday advocate for a more intuitive, emotionally-driven approach. “Wallpaper is an expression of who you are and what you're trying to evoke when people come into your room,” she notes. “Is it something that’s going to bring you energy? Is it something that’s going to bring calmness and peace?”
From powder rooms to kitchens, and even ceiling treatments – a surprisingly impactful “fifth wall” – wallpaper is being embraced across the board. The Reaves encourage a bold approach, suggesting a few panels can dramatically transform a room, creating a distinctive point of view. “Don’t overthink it. Wallpaper is an opportunity to give your home a distinct point of view,” they advise. “Even a few panels can transform a room into a conversation starter.”
A recent trend is the increased use of textured wallpaper, such as York Wallcoverings’ “Pop the Cork (stone)”, which adds depth to both ceilings and walls, fostering a soothing workspace. The takeaway? Embrace the unexpected.
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