Why a designer's switch to in-person shopping is a game-changer

Designer Noz Nozawa has had it with inaccurate online measurements and misleading product shots. After a string of disappointments, she's embracing the old-school approach – and discovering a treasure trove of hidden gems along the way.

The perils of online shopping

Nozawa's not alone in her frustrations. In the age of social media and e-commerce, it's easy to get swept up in the convenience of sourcing products from a screen. But as she's learned the hard way, relying solely on online shopping can lead to costly mistakes.