Casablanca: morocco’s hidden design gem – beyond marrakech

Forget the postcard clichés. Casablanca is a city pulsating with a raw, unapologetic energy, a collision of colonial grandeur and modern ambition that’s begging to be explored. It’s a place where Art Deco facades whisper tales of a bygone era, street art explodes with vibrant color, and the aroma of spices hangs heavy in the air.

A surprisingly undiscovered oasis

Often bypassed in favor of the well-trodden paths to Marrakech and Tangier, Casablanca remains a captivating secret. As Issam Elhadri, founder of Adventures Morocco, aptly puts it, ‘It’s the beating heart of Morocco’s art scene,’ overflowing with galleries and a burgeoning café culture. But beneath the surface lies a city undergoing a dramatic transformation, attracting young Moroccans and poised to become a true cultural and economic powerhouse, thanks in part to His Majesty King Mohammed VI’s vision.

Architectural marvels and historical echoes

The city’s architectural tapestry is astonishing. The Hassan II Mosque, a breathtaking testament to French architect Michel Pinseau’s vision, stands as a monumental beacon along the Atlantic coastline – and the only mosque in Morocco open to non-Muslims. Equally impressive is the historic Corniche, a sweeping promenade punctuated by buildings meticulously preserved by Casamémoire, a nonprofit dedicated to safeguarding Casablanca’s 20th-century heritage. Even the iconic setting of Casablanca itself – the airport depicted in the 1942 film – has been revitalized, with the sprawling port undergoing a $540 million overhaul in preparation for the 2030 FIFA World Cup.

Beyond the landmarks: a culinary and cultural journey

But Casablanca isn’t just about grand monuments. Venture into the Marché Central, a chaotic and exhilarating marketplace, and you’ll discover a treasure trove of local delicacies – from horse steak (according to Elhadri) to fresh crab and Oualidia oysters. Don’t miss the antique shops of Mon Grenier, or the retro-furniture stands at Soco de Moina, a true testament to the city’s eclectic spirit. And for a luxurious experience, consider the Royal Mansour Casablanca, with its 1950s charm, or the Four Seasons Hotel Casablanca, a testament to modern design seamlessly integrated with the city's heritage.

Looking ahead: a city on the rise

With ambitious projects like the rebuilding of the Lincoln hotel – a Moorish-Deco landmark – and the continued investment in arts and culture, Casablanca is undeniably on the rise. As Tahir Shah, a London-born writer based in Casablanca, observes, ‘This city is one of those rare jewels, a place with endless interwoven layers.’ So, ditch the predictable tourist trail and prepare to be seduced by Casablanca’s unexpected beauty and vibrant soul.